Fulfilling the needs of your customers gives them a positive feeling to your business. As a travel agency, cater on their basic needs. The desires of clients vary depending on their life style. Use posters to deal with to their demands. Effective poster design should contain images or advertisements that will get the attention of its target market. Travelling fulfills a lot of needs demanded by consumers. You can base on this the poster that you are planning to create. Here are basic poster ideas you can use to create an appealing offer to your potential market. Poster ideas Appealing to Travel Agency Customers • Functional. It is inevitable that people will be needing solutions to their problems on travelling. This could be the price or the schedule of travel. Adjust to their needs by giving them offers that will satisfy the option that they want. Provide this information on your posters so they will be aware of the offers you give in your travel agency. • Symbolic. Satisfy the psychological desires of your customers, you can offer travel tours which can enhance their self esteem and psychological needs. You can put on your posters images of religious spots where people can visit and renew their faith. • Experiential. Travelling provides pleasure to tourists. Those who travel for the reason that they want to fulfill their enjoyment. create posters that are appealing. Euphoric looking pictures of people in a certain tourist spot can convey this meaning and attract this type of customers. Creating an advertisement that caters on satisfying the needs of your customers makes an appealing ad. This gives them a positive feeling towards your travel agency. A positive feeling from a customer can drive purchase decision on your business.