Among the various Search Engine Optimization techniques, SEO copywriting has been trumpeted as one of the most effective and comprehensive techniques to get your website noticed by search engines and, if your content is worth something, by the general Internet public out there. Of course, this is sometimes easier said than done because it depends largely on how good your SEO strategy is, and on the skills of your copywriter (a good copywriter will not only ensure that your pages get noticed by search engines, but also guarantee that both existing and potential clients always come back). But like anything in life there is a flipside, a dark side if you want, to SEO copywriting. And this has to do with the areas where it becomes less effective and gives precedence to other SEO techniques. Here’s a list of “do not” situations where SEO copywriting might not be your SEO strategy of choice: Popular Keywords can turn out to be a stick in the mud. Think sex, money, hotels, holidays, etc. Websites for these are plentiful and you can rest assured that each and every one of them wants to promote their website to the full with expert teams of copywriters and SEO strategists. Website owners and webmasters in these industries should consider some hard-line tactics to get their websites ranked among the top of the search engine results. Content can be a big determinant factor in deciding whether SEO copywriting is the right path for you. Some websites don’t require a lot of text on their website, which means that SEO copywriting might be best considered as a passive SEO marketing technique. Think in terms of blogs and article directories that point back to your website. This is also known as ‘one way link building’

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