The popularity of article marketing has rapidly increased in the past two years. There are two basic reasons for this. First of all it is free. For those new to internet marketing and looking for alternatives to paid advertising article marketing offers an excellent choice. Secondly marketing with articles actually works better than any type of paid online advertising. In spite of the popularity of article marketing there are many who are still unfamiliar with it and how exactly it works. The rest of this article will explain the whole process. First of all and obviously the main task involves writing articles but that is actually not the first step. Article marketing begins by doing some keyword research to find out what keywords people are using to search for a subject. Many people will try to sell you expensive keyword software online but a free site that works well for finding good keywords and their numbers of searches is wordpot.com. The next step after you find keywords is to write some articles about those keywords. If you are not good at writing original articles you have a couple of options. The first one is to hire a ghostwriter which can get very expensive at around 15 dollars for a decent article. A much cheaper alternative is to rewrite private label rights articles already written on your keywords. There are too many sites that sell those articles to list here but the cost is generally a dollar or less per article. The last step in the process is to publish your article on some article directories. There are hundreds of sites you can do that on but only a small number have the traffic to be worth your time. Currently the top two highest traffic directories are ezinearticles.com and articlesbase.com. In order to get traffic to your website from your published work you also need to create a bio box with a link back to your site. That is a basic overview of how article marketing works. Those who take the time to master the art will see many benefits including free traffic, increased link popularity for their website and recognition as experts in their particular topic. Aaron Ballantyne has been an article marketer since 2006. He recommends The Ultimate Bum Marketing Guide for those who want to learn more about the topic.

This entry was posted on Monday, March 17th, 2003 at 6:47 pm and is filed under Free Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.