Using an article service to create highly effective web content which is fully optimised for the search engines to maximise the visibility and ranking of your website is essential. However, writing optimized articles is only part of the overall solution which you should be implementing. Having the best written articles on the web will do you relatively little good if you are not fully aware of how to put them to good use. In some cases, it may even be possible to cause harm to your site’s position in the search results pages if you don’t fully understand how to maximise the use of your articles. Although writing your own web content and SEO articles is perfectly possible for many people, there are two issues to address. The first is the effective use of language - it must make sense, be well written and be interesting to the user. It’s no good writing rubbish which will not be of any interest to anyone. Almost no one will bother reading your article all the way to the bottom, and it is usually at the very bottom of your article that your promotional links will appear. In addition to making sure that your article content is informative and well written it must also maximise its chance with the search engines. This does not mean stuffing your writing with keywords, since this is highly likely to be ignored by the search engines, and may even result in your site being blacklisted. The way to write effectively optimized articles is to make use of semantic language. Google and the other major search engines use advanced algorithms based on latent semantic indexing. In practice this means that your article text should comprise not only examples of your keywords, but also semantically similar, and semantically related keywords and phrases. Many people are a little confused by what the difference is, and how to make use of LSI in the right way. The wrong way to implement LSI in your content is to stuff your language full of words which mean almost exactly the same as your major keywords. In this case, the search engines will view these semantically identical words as being identical, and as a result, your overall keyword density goes up. This could push your article over the limit, and cause serious harm. A professional article service knows this, and will produce content which uses LSI in the right way, to make sure all writing for the web is optimized for success. This will involve incorporating words and phrases which are related to the topic of your article, and which may well be found in similar articles or web pages. This use of related language helps the search engines judge that your articles are relevant, and worth promoting up the results lists. But no matter how well your articles, there can still be great damage caused to your online business if you then use these in the wrong way. For example, submitting your article to dozens of directories, or even having it submitted to hundreds of article sites, could very well cost you your entire listing on Google. This is because search engines do not approve of duplicate content. If they find duplicate content, one of two things will happen. The first thing that could happen is that only the first appearance of your article will ever be listed. This means that every minute you spent submitting articles to other directories will have been a complete waste of time. But worse than this could be to have Google decide that you are spamming your article, and simply blacklist your entire site. There are three ways in which you can avoid this situation. The first is to only submit each article to one or two directories, which of course will mean having to pay for an article service to write more articles. The second way is to pay for an article writing service to spin your articles, creating a number of variations to the original, so that you have one article written many different ways, helping avoid duplicate content. Instead of using article services though, you could take your original article and use an article spinner or article rewriter to generate a number of variations. Part of the problem with most software products like this is that the end results can often use language which does not sound natural, or which makes little or no sense. Using an article rewriter which is able to generate meaningful, well-written alternatives is important. There is one article spinner which manages to not only achieve this, but will help generate dynamic web content which helps avoid duplication by spinning the article every time the page is loaded. This means that you can take advantage of an effective article service to create high quality, original articles for your website or for directory submission, and then use an article rewriter to generate hundreds of well written variations, or dynamic content, to help maximise your website’s visibility and search results ranking, at the same time as avoiding duplicated content. Justin Arnold is a full-time freelance writer and SEO expert, who has written many thousands of articles for a large number of companies and organizations around the world. For information on his article writing and SEO services, please visit .themightierpen.co.uk/article_services.html or for more information on other writing services available, visit .themightierpen.co.uk .

This entry was posted on Monday, March 21st, 2005 at 12:38 pm and is filed under Free Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.